In 2010, James started Centurion Running to give runners the opportunity to experience running 50 / 100 miles supported, on some of the UK's most scenic trails. He has directed over 70 ultras since then including over 40, 100 mile trail events.

He has been coaching since 2010 and is a UK Athletics Certified Coach In Running Fitness. He started the coaching arm of Centurion in 2012 and since then has worked with hundreds of athletes with goals as varied as competing for their country and earning placings at the highest profile races on the world stage to those looking to finish their first ultra.

As an athlete James has been running ultras since 2005 and has been fortunate enough to race on all 7 continents, competing in and completing initially 5 multi day desert races before taking to running longer one day events. James has competed for Team GB twice at the 24hr format.

He has won various trail events including the Grand Union Canal Race and our own Autumn 100.

On road and trail he has finished some of the more high profile ultra distance challenges and events such as Spartathlon, Tor Des Geants, the Spine Race, Western States, Badwater, Leadville 100, Bob Graham Round, UTMB, Rocky Raccoon 100 (5 times), MDS, the 4Deserts Series, Comrades, Ironman, Lakeland 100, the Arc of Attrition and recently DNF'd the Barkley Marathons on his second loop.