Eddie studied Sport at Durham University and went onto Exeter to do a PGCE in PE. She taught for 10 years with 8 of them as a Director of Sport.

After having children she decided to not go back to work full time and took on some part time work talking at seminars, running courses on how to motivate and encourage girls in sport and took her triathlon coaching qualifications.

She went on to qualify as a gym instructor, advanced personal trainer and run leader.

Being a busy mum and athlete, she prides herself on making plans athlete centric not the other way around. Eddie has been coaching triathletes over many years and working closely with ultra focused athletes since 2013.

Eddie has a BSc in Sports Science in Education. Eddie is a Level 2 Gym Instructor, Level 3 Advanced Personal Trainer, SAQ (Speed, Agility and Quickness) coach, Level 2 British Triathlon Coach, Bodyweight Certificate & holds a UKA Run Leadership License.

Her own racing background includes a career in Ironman, having qualifed for and raced at the World Championships in Kona in 2009. Turning her attention to ultras in 2012 she went on to win the SDW50 and finished second at the British 100km champs, amongst many other wins and podiums on the trails and on the road.